Customer Centricity of T8
T8 is a Hong Kong based company focused on running gear that is suitable for a hot and…
ClickZ Asia Column: Go back to Basics
Here is a link to my latest column: Go back to Basics or continue to be irrelevant. Given…
Future of TV
Television has ruled the advertising and marketing world for decades. Emotions run high every time people talk about…
ClickZ Column: Future of TV
Television has ruled the advertising and marketing world for decades. Emotions run high every time people talk about…
Moms: Proud sponsors of P&G
This morning I came across a beautiful video created by P&G for 2012 London Olympics. It captures all…
Benchmark for Innovation
I just read a very nice blog post by Suman Srivastava titled ‘If you’re in a commodity market,…
Unboxed & Smarter
Recently I was invited to share my views on Future of TV with a senior level media delegation…
Digesting Digital Data
Data is rapidly becoming a buzzword in marketing circles and it is considered a must for all things…
From Asia with Love
Dear Global CMO, Hope you’re well. I’m sure you’re surprised to receive a note from me, as this…
‘Likes’ Through Incentives
Most of us desire fame and fan following. We want people to ‘Like’ us. We obviously make efforts…