‘Likes’ Through Incentives
Most of us desire fame and fan following. We want people to ‘Like’ us. We obviously make efforts…
Are you in Love or Just doing a Trade?
I keep hearing that brands want to build strong relationships with their consumers through social platforms. They love…
Building Brands in a Digitized World
Yesterday I took a guest lecture at the Hong Kong University of Science & Technology for the students…
Treat your ‘Fans’ with Respect
hese days, ‘Fan’ has become the most commonly used (and often abused) word amongst marketers and agencies. It…
Go Green Spam
I’m frankly tired of getting ‘Go Green’ spam from brands & the agencies who develop these ‘Go Green’…
no-reply CRM
I’m on the CRM databases of at least a dozen well reputed brands. My usage of these brands…
Rent Increase & End of Two Relationships
Global Economic Outlook might be bleak but Hong Kong landlords are really bullish about the Rents that they…
Brands as Facebook Friends
I have been getting friend requests on Facebook to connect with fake profiles created in the name of…