Understanding Path to Purchase: Art of Landing Consumers
Currently my wife and I are in-market for two very different high-involvement products – a video camera and…
My ClickZ column on The Art of Landing Consumers
Here is the link to my latest piece in ClickZ Asia on the Art of Landing Consumers. http://www.clickz.asia/2010-10-14/the-art-of-landing-in-the-consumers-path-to-purchase-journey/