Who Owns Social?
Over the last 36 months I have been listening to very interesting debates over who should own ‘Social’.…
Case for Digital Specialists on ClickZ Asia
I have written this piece with a lot of responsibility. This is not an emotional rant. Every generalist…
Less Boring
On Friday I visited a tier 3 town in Guangdong, China. We were doing an immersion exercise with…
Everybody is Digital = Nobody is Serious
Digital has been the buzz word of Marketing & Advertising industry for last 24 months. Every tom, dick…
Views from Jeffrey Cole
I’m at a P&G regional conference and just finished listening to Prof. Jeffrey Cole from the Center for…
India = IT
I landed in Beijing a few hours ago after a delayed flight. I skipped the on-board meal as…
Everything n.0
I’m kind of tired of hearing progressive version numbers given to different aspects of marketing & technology –…