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278

Browsing Tag

ROI

4 posts
Pushkar Sane
  • August 22, 2011

MarketingDemystifying ROI

  • 884 views
  • 4 minute read
In the column, “Are You In Love or Just Doing a Trade?” I argued against calculating ROI for…
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Pushkar Sane
  • August 10, 2011

MarketingClickZ column on Demystifying ROI

  • 815 views
  • 1 minute read
My previous column in ClickZ on Social ROI (Are you in Love or Just doing a Trade?) met…
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Pushkar Sane
  • July 21, 2011

MarketingAre you in Love or Just doing a Trade?

  • 1.1K views
  • 3 minute read
I keep hearing that brands want to build strong relationships with their consumers through social platforms. They love…
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Pushkar Sane
  • July 13, 2011

MarketingClickZ column on Social ROI

  • 721 views
  • 1 minute read
The discussions around Social ROI are a matter of concern as people propagating it seem to be miss the very…
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Pushkar Sane

I think about human aspirations, experiences and expectations. I think about the future and evolution of human race in the tech-enabled world. I think about Brands and how they fit into human life. I experiment and it has been an integral part of my life and it has helped in taking up challenges in uncharted territories. My journey with the Internet started 30 years ago and since then I have been conducting my experiments.

My interests include reading, travel, photography, listening to music, watching films and sports.

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