Browsing Tag

Social

13 posts

ClickZ Asia Column: Go back to Basics

Here is a link to my latest column: Go back to Basics or continue to be irrelevant. Given…

Data is rapidly becoming a buzzword in marketing circles and it is considered a must for all things…

Over the last 36 months I have been listening to very interesting debates over who should own ‘Social’.…

Who Owns Social has been a point of debate for a while. This column emerged out of all…

My previous column in ClickZ on Social ROI (Are you in Love or Just doing a Trade?) met…

Google seems to have finally got a worthwhile product in Social. Google+ has certainly caught fancy of the…

I keep hearing that brands want to build strong relationships with their consumers through social platforms. They love…

The discussions around Social ROI are a matter of concern as people propagating it seem to be miss the very…

We all have been suffering from spam on social platforms and last month was the most frustrating one.…

2 April 2011 was a momentous day in India’s sporting history in general and cricket in particular. The…