ClickZ Asia Column: Go back to Basics
Here is a link to my latest column: Go back to Basics or continue to be irrelevant. Given…
Digesting Digital Data
Data is rapidly becoming a buzzword in marketing circles and it is considered a must for all things…
Who Owns Social?
Over the last 36 months I have been listening to very interesting debates over who should own ‘Social’.…
ClickZ Column on Who Owns Social
Who Owns Social has been a point of debate for a while. This column emerged out of all…
ClickZ column on Demystifying ROI
My previous column in ClickZ on Social ROI (Are you in Love or Just doing a Trade?) met…
Google+ to disable Biz Profiles
Google seems to have finally got a worthwhile product in Social. Google+ has certainly caught fancy of the…
Are you in Love or Just doing a Trade?
I keep hearing that brands want to build strong relationships with their consumers through social platforms. They love…
ClickZ column on Social ROI
The discussions around Social ROI are a matter of concern as people propagating it seem to be miss the very…
ClickZ column on Social Spam
We all have been suffering from spam on social platforms and last month was the most frustrating one.…
Emergence of Connected Viewing
2 April 2011 was a momentous day in India’s sporting history in general and cricket in particular. The…